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Rare Arts & Crafts CFA Voysey hand coloured pub poster

Code: 10829

An extremely scarce & original Arts & Crafts "pub" poster print;
designed and also hand coloured/finished by CFA Voysey himself.
 
Housed in what appears to be its original simple oak frame; now rebacked with acid free paper.
Depicting a typical idealized Voysey view of nature;
the whole roundel over a motto about the early bird catching the worm etc. 
Approx h: 30.5” w: 25.75” inc frame.
Some minor losses/fading to some areas.

Price bracket £*,***

Between c1915-1918, Voysey designed several posters for the Central Liquor Control Board, to decorate pubs and canteens,
mainly in the Carlisle area, run by the State Management Inns, with quotations and aphorisms and colour illustrated with pictures in roundels, such as this example.

The posters were printed by the “Sun process” and hand coloured by Voysey himself.
The motifs sometimes resemble other Voysey designs, such as this one; similar to a design used for his inlaid workbox in 1893 with the motto “Head Hand & Heart”.

Pictures such as these, decorated the interiors of the State Management Inns in Carlisle.
At the time of the First World War, the countrys largest munitions factory was built just north of Carlisle.
The huge influx of single men workers with disposable incomes naturally had an effect on the liquor trade in Carlisle.
This in turn had knock-on effects on munitions production and safety.
So the government set up a Central Board (Liquor Traffic) to control the nations drinking habits in times of war.
One of the measures introduced was limiting the opening hours to 11 a.m. to 3 p.m. and 6 p.m. to 10:30 p.m.; curiously, this lasted till 1988! 
It was thought at the time that these posters would help re-focus the minds of the drinking men to other useful earthly pursuits!
The original drawing of this design is held at the V&A/RIBA archives.

Ref: Catalogue of the Drawings Collection of the Royal Institute of British Architects: CFA Voysey by Joanna Symonds page 73 [637].
Catalogue of an exhibition of the work of CFA Voysey held at the Batsford Gallery, 1931 page 4.