Code: 11466
Another in the series of fabulous and rare bronze Art Deco Selfridges lift (elevator) panel depicting one of the signs of the Zodiac; Aquarius
Designed by C A Llewellyn Roberts and made by the Birmingham Guild of Handicraft (Llewellyn Roberts was a partner there) and illustrated in their catalogues; c1928
From the Museum of London website:
"Installed in 1928 to mark Selfridges’ imminent twentieth anniversary, these lifts once stood in the store’s glamorous new central entrance on Oxford Street.
They were part of eight Art Deco showpieces that helped stitch together the expanding department store, where Harry Gordon Selfridge - the self-styled 'showman of shopping' - turned everyday errands into theatre. Their bronze and ironwork doors and surround, alive with Zodiac figures crafted by the Birmingham Guild of Handicraft, introduced customers to a world where modern retail promised luxury for everyone"
Now mounted behind antique speckled mirrored glass and in ebonised frames (can be easily dismantled) to replicate being inside of an Art Deco lift (elevator)!
Dimensions approx18.5" by 14"; to be confirmed.
PS excuse any reflections in images!
